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GAMING 4 GOOD
Gaming for Good fills a unique niche in charitable livestreaming, offering rewards to both streamer and donator, but suffers from poor design, difficult usability, and limited available information. To solve this, a change in branding and tone needs to be made, emphasizing ease of use and the charitable aspect. A complete overhaul will help to address a wider audience of both viewers and streamers and engage them, since a clearer message will make it more obvious that they are making a difference.
As part of the complete branding overhaul, I completed a new logo, brand guide, and website redesign. Additionally, downloadable social media and twitch overlay packs are included for marketing purposes. I have also added options for banner ads.
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